Fiji eco-tourism plays a significant role in attracting travellers to the country. There are nature reserves for bird watching, unique species of iguanas, vibrant tropical rainforest with thousands of plants, most with medicinal value as well as the beautiful Tagimaucia flower which is unique to the high hills of Taveuni. The promotion of such wonderful assets not only encourages the local people to protect their heritage but also helps support the lives of those living in rural areas by giving them employment opportunities.
The Fijians have a rich culture and fascinating lifestyle. Staying in a village gives visitors the chance to share this lifestyle whilst contributing in a small way to the local people. It is common to be invited to stay in a village for the night when striking up a conversation with a Fijian person. In such circumstances, the offering of yaqona roots to the host or village chief is the traditional custom when visiting the village and tourists are encouraged to observe this important protocol. A few families offer homestay in their villages for a small fee.
